Scale – In Numbers:

• Total Keywords Tracked: 45
• Number of Keywords at Rank #1: 45
• Improved Keyword Rankings: 43
• Ranking Data Analyzed Over Multiple Dates (from earliest tracking to present)

How We Did It:

• Keyword Research & Selection: Identified high-impact keywords with relevance to Gujarati web series, streaming apps, and entertainment content.
• Content & Metadata Optimization: Enhanced the app title, description, and metadata with keyword-rich content.
• Performance Monitoring: Tracked daily ranking movements and adjusted optimization strategies accordingly.
• Competitor Benchmarking: Analyzed competing apps to identify gaps and new keyword opportunities.
• Google Play Store Engagement Tactics: Encouraged user reviews, ratings, and installs to boost organic rankings.
• Regular Iterations: Made consistent improvements based on ranking trends and Play Store algorithm changes.

 

Key Takeaways & Insights:

• 45 Keywords Analyzed for ranking improvements.
• 43 Keywords Improved in rankings.
• 0 Keywords Declined, ensuring a positive trajectory in keyword rankings.
• 45 Keywords Achieved Rank #1, showcasing a strong ASO strategy.
• Significant ranking improvements in high-traffic and relevant search terms.

 

What We Built and Learned During the Engagement with the Client Team

• Keyword Optimization Has a Direct Impact on Play Store Rankings: Timely metadata updates and keyword-focused descriptions significantly improved rankings.
• User Engagement Matters: Positive user interactions (reviews & installs) complemented ASO efforts.
• Constant Monitoring is Key: Frequent tracking and iteration are necessary to sustain top rankings.
• Competitor Intelligence Helps in Discovering New Opportunities: By analyzing competitors, we unlocked additional high-performing keywords.